{"id":25846554,"date":"2025-10-15T10:39:04","date_gmt":"2025-10-15T09:39:04","guid":{"rendered":"https:\/\/interprofesionaldelvino.es\/?p=25846554"},"modified":"2025-10-15T10:41:45","modified_gmt":"2025-10-15T09:41:45","slug":"the-spanish-wine-interprofessional-organization-and-viniportugal-launch-a-call-for-agency-for-the-implementation-of-a-promotional-campaign","status":"publish","type":"post","link":"https:\/\/interprofesionaldelvino.es\/en\/the-spanish-wine-interprofessional-organization-and-viniportugal-launch-a-call-for-agency-for-the-implementation-of-a-promotional-campaign\/","title":{"rendered":"The Spanish Wine Interprofessional Organization and ViniPortugal Launch a Call for Agency for the implementation of a promotional campaign"},"content":{"rendered":"\n<p>The Spanish Wine Interprofessional Organization (OIVE) and ViniPortugal have launched a call for the selection of an Implementing Body to manage and execute a new program co-funded with European funds.<br>Under the name BAC.EU (Building Awareness, Cultivating Trust: EU Quality Wines from Spain &amp; Portugal), this new international promotional campaign will be mainly aimed at HoReCa professionals and specialized media in the United Kingdom, Norway, and Switzerland.<br>The program will run for three years (2026\u20132028), with a total budget of \u20ac4,067,265.80 and a subcontracted amount of \u20ac3,722,141.00. It is co-financed by the European Union under Regulation No. 1144\/2014 (Promotion of Agricultural Products) and has been approved within the 2025 Multi-Country Program Call.<br>OIVE and ViniPortugal previously implemented a European program titled \u201cA Shared Passion\u201d (2022\u20132025), which achieved excellent results in showcasing the winemaking quality and tradition of both producing countries among European consumers and professionals<br>Agencies interested in participating in this new program have until November 15, 2025, at 23:59 to submit the required documentation, as indicated in the briefing, to the following email addresses: info@oive.org \/ internacional@oive.org<\/p>\n\n\n\n<p><a href=\"https:\/\/interprofesionaldelvino.es\/wp-content\/uploads\/2025\/10\/BRIEFING-IMPLEMENTING-BODY-V2-1.pdf\">Download Briefing<br><\/a><a href=\"https:\/\/drive.google.com\/drive\/folders\/1NCRN65tAMkw1rsp526qoXN0C56UrO8n5?usp=sharing\">Download documentation<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"215\" src=\"https:\/\/interprofesionaldelvino.es\/wp-content\/uploads\/2025\/10\/EN-Co-funded-by-the-EU_PANTONE-1-1024x215.jpg\" alt=\"\" class=\"wp-image-25846555\" style=\"width:259px;height:auto\" srcset=\"https:\/\/interprofesionaldelvino.es\/wp-content\/uploads\/2025\/10\/EN-Co-funded-by-the-EU_PANTONE-1-980x206.jpg 980w, https:\/\/interprofesionaldelvino.es\/wp-content\/uploads\/2025\/10\/EN-Co-funded-by-the-EU_PANTONE-1-480x101.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<div id=\"dipi-popup-maker-container\"><\/div>    <script type=\"text\/javascript\">\n        var ajaxurl = \"https:\/\/interprofesionaldelvino.es\/wp-admin\/admin-ajax.php\";\n    <\/script>\n    ","protected":false},"excerpt":{"rendered":"<p>The wine sector organizations of both countries are once again joining forces in a European program to promote awareness of their wines \u2014 this time targeting the markets of the United Kingdom, Norway and Switzerland.<\/p>\n","protected":false},"author":4,"featured_media":25846530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><br>The wine sector organizations of both countries are once again joining forces in a European program to promote awareness of their wines \u2014 this time targeting the markets of the United Kingdom, Norway and Switzerland.<br>Madrid, October 15, 2025 \u2013 The Spanish Wine Interprofessional Organization (OIVE) and ViniPortugal have launched a call for the selection of an Implementing Body to manage and execute a new program co-funded with European funds.<br>Under the name BAC.EU (Building Awareness, Cultivating Trust: EU Quality Wines from Spain &amp; Portugal), this new international promotional campaign will be mainly aimed at HoReCa professionals and specialized media in the United Kingdom, Norway, and Switzerland.<br>The program will run for three years (2026\u20132028), with a total budget of \u20ac4,067,265.80 and a subcontracted amount of \u20ac3,722,141.00. It is co-financed by the European Union under Regulation No. 1144\/2014 (Promotion of Agricultural Products) and has been approved within the 2025 Multi-Country Program Call.<br>OIVE and ViniPortugal previously implemented a European program titled \u201cA Shared Passion\u201d (2022\u20132025), which achieved excellent results in showcasing the winemaking quality and tradition of both producing countries among European consumers and professionals<br>Agencies interested in participating in this new program have until November 15, 2025, at 23:59 to submit the required documentation, as indicated in the briefing, to the following email addresses: info@oive.org \/ internacional@oive.org<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/interprofesionaldelvino.es\/wp-content\/uploads\/2025\/10\/BRIEFING-IMPLEMENTING-BODY-V2-1.pdf\">Download Briefing<br><\/a><a href=\"https:\/\/drive.google.com\/drive\/folders\/1NCRN65tAMkw1rsp526qoXN0C56UrO8n5?usp=sharing\">Download documentation<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":25846555,\"width\":\"259px\",\"height\":\"auto\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https:\/\/interprofesionaldelvino.es\/wp-content\/uploads\/2025\/10\/EN-Co-funded-by-the-EU_PANTONE-1-1024x215.jpg\" alt=\"\" class=\"wp-image-25846555\" style=\"width:259px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->","_et_gb_content_width":"","inline_featured_image":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-25846554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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