The wine sector organizations of both countries are once again joining forces in a European programme to promote knowledge of their wines\u2014this time targeting the markets of the United Kingdom, Norway, and Switzerland.
The Spanish Wine Interprofessional Organization (OIVE) and ViniPortugal have launched a call for tenders to select an Evaluation Body to assess the results of a new programme co-funded by the European Union.
Under the name BAC.EU (Building Awareness, Cultivating Trust: EU Quality Wines from Spain & Portugal), this new international promotional action will be aimed at HoReCa professionals and specialized media in the United Kingdom, Norway, and Switzerland.
The implementation period will span three years (2026\u20132028), with a total budget of \u20ac4,067,265.80 and \u20ac135,000 allocated to the evaluation body. The programme is co-financed by the European Union under Regulation No. 1144\/2014 (Promotion of Agricultural Products) and has been approved within the 2025 Multi Programme Call.<\/p>\n\n\n\n
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OIVE and ViniPortugal previously carried out a European programme entitled \u201cA Shared Passion\u201d (2022\u20132025), which achieved excellent results in promoting the quality and winemaking traditions of both producing countries to consumers and professionals across the European Union.
Interested agencies may submit the required documentation, as specified in the briefing, by 12 December 2025 at 23:59 (CET) to the following email addresses:
\ud83d\udce9 info@oive.org<\/a> and internacional@oive.org<\/a><\/p>\n\n\n\n