Publications and Research
Library
Industry Reports
Market economic reports
Monthly market analysis newsletter with summarized infographics.
Reports on the Economic and Social Impact of the Wine Industry
Reports on the economic and social significance of the wine sector at both national and regional levels.
Grape Production Cost Studies for Winemaking in Spain
Compiled by the Department of Economics and Social Sciences at the Polytechnic University of Valencia. It includes Phase I and II.
A strategy to Increase the Value of Spanish Bulk Wines
A strategy commissioned to the Spanish Wine Market Observatory to improve the value and reputation of Spanish bulk wines.
Executive summary - Spanish Wine Industry Strategy 2022-2027
Executive summary. The wine industry is strategic for Spain, which is a leading world producer.
Report on Global Wine Exports to Latin America
Latin America remains a small market globally, at €1.291 billion, representing 3.4% of total imports in 2022. However, it has experienced rapid growth over the past 20 years.
Consumption and Consumer Reports
Consumer Motivational Mapping
A powerful tool for designing effective marketing and communication strategies for the industry.
A Study on the Evolution of Wine Sales Channels in Spain
Project Evolution of Wine Sales Channels in Spain, conducted by the Spanish Wine Market Observatory (OeMv) and Wine Intelligence.
Overview Report on Wine Consumption Channels in Spain
An analysis of new distribution channels for wine providing the most comprehensive overview of how wine reaches consumers in Spain.
Code of Commercial Communication of Wine
The Code of Commercial Communication of Wine is a significant step in the wine industry’s commitment to promoting responsible consumption and encouraging moderation.
Wine and Health Communication Protocol
An argumentative
that collects those questions and
ways to act in relation to the
communication of wine and its
health benefits.
Activities of the Spanish Wine Interprofessional Organisation (OIVE)
Activity reports
The Spanish Wine Interprofessional Organisation (OIVE) was established as a resource for the industry, aimed at addressing the challenges it faces.
Extension of the Rules
On 4 July, the Official State Gazette published Order APA/678/2024, the third Extension of the Rules of the Spanish Wine Interprofessional Organisation.
Statutes
Rules governing collaboration across various sectors, promotion, research and quality, ensuring the sustainable and competitive development of the wine industry.
